I have got a mail from one of my colleague, regarding a new project. The project is related to showing different screens on ATMs to different set of customers. When I asked him, the reason, he said, it will add to the wow factor. Is this wow factor reason enough for spending so much money?
May be, yes. if we look around ourselves we will see that everything is being personalized. Banks are issuing credit cards with your image on the plastic. Some banks have even gone to the extent of giving customer a choise of the image to be put on your credit card. I-pod, the product that remarked the comeback of legendary Steve Jobs, can be the biggest example of personalization. Google has also got into this battle of making things personalized for it's users, if you have used new i-google, you will understand what I am talking about. Everyone wants everything around him to be based on his/her likings and dislikings. People these days are ready to spend a lot of money to buy something which has a signature of their own.
Personalization can start from small things like handkerchief and go upto having a private jets carrying your signature. All of this depends on how much one can afford.
Lets assume you are buying a key ring, a normal one will cost you 50 bucks. Suddenly you notice another key ring bearing your initials, but this one will cost you 20 bucks extra. Will you buy it? There are a lot many people who will be ready to pay 40 percent extra money just to make it personalized.
Have we ever thought that this extent of personalization is driving us away from our social life. We don't listen to our friends, because we are listening our favourite song on our i-pods. We don't want to spend our time with our friends because we too busy watching our favourite show on TataSky. We have started enjoying being alone, and we are not able to notice that in doing so, we are moving away from world.
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